Officer - Digital Marketing

Job Purpose:

• To implement all website related changes in the Arabic section
• To implement all email, SMS and Push campaigns initiated by RAKBANK using Unica Campaign Management and other campaign tools.
• Coordination between the different business units & content agency to ensure relevant campaigns are sent
• To interact with the digital agency and the MARCOM team on the development of digital creative to be used across the different digital channels of the bank
• To design emailers using HTML tools, assist in creative elements and translation related tasks.

Accountability:

• To be responsible for all e-mail SMS and push campaigns for rakbank.ae and ensure the daily communication is sent out on time and are error free
• Design and development of all emailers
• Coordinate between agencies to get the creative/HTML and send out test emailers
• Monitor effectiveness of various Digital mediums to establish a better judgment of best Digital vehicles for different products.
• Review and monitor competitive products digital media exposure.
• To co-ordinate with the MARCOM team for digital/traditional creative as per the ATL/BTL Plan.
• Update the content on the website and carry out User Acceptance Testing for websites
• Assist in translation of Arabic content

• Graphic Design
• Photoshop, Illustrator
• HTML
• Good knowledge of the online media vehicles and other media related MIS reports.
• Skill set must include knowledge of Content/Email Management Systems.
• Excellent analytical skills to analyse effectiveness of the used mediums.
• Good communication skills in English
• Computer skills mainly in MS-Office, Web designing

Experience:

• Prior experience in web designing, website management, campaign management, social and online media & advertising industry

Marketing