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Opportunity Description
- To be the Digital Marketing SPOC on the bank’s new platforms
- To work closely with the digital agencies to project manage design, front-end development & delivery of these platforms
- To liaise directly with the business, product and support functions to seamlessly manage content on the portals
- To implement global best practices for Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
- To ensure constant flow of relevant organic/paid traffic is maintained and tracked
- To work closely with the business on driving acquisition campaigns designed for lead generation & conversion
- To maintain key relationships with the digital vendors in order to constantly test, learn and improve the existing solutions
Skills
- MBA Marketing / Specialized degree in Digital Marketing
- Proven hands on experience and knowledge of HTML, Design-UI/UX & Content Management systems
- Strong knowledge of SEO/SEM/Web Analytics
- Experience managing EDMs & running campaigns via marketing automation tools
- Project management skills to run & orchestrate multi-task projects with IT & vendor
Opportunity Details
Opportunity Division
Dubai, UAE
Opportunity Role
Marketing
Job Department
Marketing