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Description
About the Role
As VP – Digital Product Owner (CASA), you will lead the transformation of our Current Account, Savings Account, and Deposit propositions through digital innovation. Reporting into Executive Vice President, Head of Digital Channels, Personal Banking Group, you will own the CASA product vision and roadmap, driving customer acquisition, engagement, and retention across digital and assisted channels.
This role is pivotal in shaping intuitive, high-impact customer journeys and delivering scalable solutions that align with RAKBANK’s strategic objectives.
What You’ll Be Doing
Product Ownership & Strategy Execution
- Define and execute the CASA Transformation roadmap.
- Prioritize product backlog and translate vision into actionable user stories.
- Collaborate with UX/UI and architecture teams to deliver best-in-class digital journeys.
- Optimize acquisition channels and enhance product features to grow CASA business.
Agile Leadership
- Lead a cross-functional agile squad (developers, designers, analysts, testers).
- Act as the single point of accountability for product decisions and sprint planning.
- Ensure timely delivery of product increments with quality and compliance.
Stakeholder Engagement
- Communicate progress, risks, and outcomes to senior stakeholders.
- Champion the voice of the customer through data-driven insights.
- Collaborate with Risk and Compliance to ensure regulatory adherence.
Innovation & Market Awareness
- Stay ahead of digital trends and competitor offerings.
- Identify opportunities for personalization and advisory capabilities.
- Promote scalable solutions aligned with long-term business goals.
Financial Performance
- Improve origination volumes and reduce cost-to-acquire through automation.
- Track KPIs such as conversion rates, drop-off points, and portfolio growth.
- Enable upsell and cross-sell opportunities within digital journeys.
What We’re Looking For
Education:
Bachelor’s degree in Finance, Economics, Business Administration, Computer Science, or Engineering.
Preferred: Master’s degree (MBA, MSc in Finance or Digital Innovation).
Certifications: CSPO, SAFe PO/PM, Agile/Lean/Design Thinking (preferred).
Experience:10+ years in product management, digital transformation, or agile delivery. 5+ years in a senior product owner role within an agile organization. Experience with digital banking platforms and regulatory compliance
Skills
- Agile methodologies (Scrum, SAFe, Kanban)
- Product lifecycle management
- Backlog tools (Jira, Azure DevOps, Confluence)
- Customer journey mapping & UX collaboration
- Data analytics (Google Analytics, Power BI, Tableau)
- API & integration concepts
- Regulatory awareness (AML, FATCA, MiFID II)
- Strategic thinking and execution
- Strong stakeholder management and influencing skills
- Resilience, adaptability, and innovation mindset
Opportunity Details
RAKBANK
RAKBANK, the trading name of the National Bank of Ras Al-Khaimah, is a public joint stock company, headquartered in the emirate of Ras Al-Khaimah, in the UAE. The Head Office of the bank is situated in RAKBANK Building, Emirates Rd, Ras Al-Khaimah. The bank is 52.75% owned by the Government of Ras Al-Khaimah.
Shares are publicly traded. Board consists of several members of the ruling family of the emirate of Ras-Al Khaimah and businessmen from UAE and Kuwait. The bank is engaged in providing retail and corporate banking services through a network of thirty three branches in the United Arab Emirates, but all the transactions are handled on a strictly commercial basis.
Board of Directors
H.E. Shaikh Omar bin Saqr Al-Qasimi Chairman U.A.E
H.E. Shaikh Salim bin Sultan Al-Qasimi Member U.A.E
Mr. Hamad Abdulaziz Al Sagar Member Kuwait
Mr. Abdul Aziz Abdulla Al Zaabi Member U.A.E
Mr. Yousuf Obaid Essa Al Nuaimi Member U.A.E
Mr. Ahmed Essa Al Naeem Member U.A.E
Mr. Salem Ali Abdulla Saeed Al Sharhan Al Nuaimi Member U.A.E