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Job Description
Job Purpose
To conceptualize creative (copy and layout) and execute 360 degrees integrated communication initiatives (ATL and BTL) for all products and services ensuring top of mind brand recall and visibility for RAKBANK and act as a brand custodian for all internal and external customer communication for the bank.
Job Responsibilities:
• Based on business requirements, design creative in-house (copy and layout) for all campaigns across mediums (Print, Radio, Outdoor, Online, Social). Wherever required liaise with Creative agency for design, copy, layout and artwork
• Maintain key relationship with agency / vendors to implement all strategic and tactical initiatives and campaigns across in-house and external channels of communication
• Act as brand custodian and ensure all external and internal communication is as per Brand Identity Guidelines (BIG)
• Support Product and Sales team in creation of sales literatures, presentation, emailers etc.
• Design User Interface and layouts for Digital assets of the bank (Website, Mobile Apps, Tablets and Digital Signages)
• Copy writing and creation of static banners for RAKBANK websites (Display and within Online Banking) and Social Media Covers (Facebook, Twitter, YouTube, Linkedin, Instagram)
• Adaptation of campaign creatives to BTL Mediums (Posters, ATM Screens, Wall Papers, Brochures) when required
• Creation of Emailers (copy and design) for all informational and promotional campaigns
• Content / Copy creation for all offline and digital mediums
• Responsible for design of RAKBANK / Product branding at bank sponsored events, Career fairs, roadshows and exhibitions
• Participate in the planning, development and implementation of marketing annual calendar
• Manage the communication creative deadlines and budgets of all ATL and BTL promotions and campaigns
• Assist the Manager – Media & Channel Marketing in the ATL media planning and buying while ensuring that the most effective media vehicles are being used to meet the product / promotional objectives within the allocated budget
• Ensure that all quotations/invoices and campaigns follow the approval procedure
• Periodically benchmark the brand and its offerings versus competitors/market need in order to identify the Bank’s strength, weaknesses, opportunities and threats
• Supervise the TVCs, Product and Corporate Video production
• Support PR in writing content for advertorials / press releases
Skills
• Excellent English & Arabic spoken communication and copy-writing skills
• Proficient in Microsoft Office and preferably in website content management system
• Graphic designing and video editing skills
• Minimum 10 years’ experience in an Ad Agency / Client handling Creative Design and Communication