Manager – Digital Marketing (Data & Analytics)

RAKBANK is looking to hire a Digital Marketing professional to be the custodian of all marketing data & analytics across all RAKBANK digital properties (Website/Apps/Social)

 Responsibilities:

• Monitors & analyses data-driven KPIs across all digital platforms and delivers regular reports.
• Manages Google analytics & other web/app analytics tools to identify high-value customer segments and targeting strategies
• Builds and implements all campaign tracking infrastructure and internal lead flow mapping.
• Drives data-driven personalization and implements best-in-class personalization stack across all digital platforms.
• Develops and implements push marketing campaigns across all platforms leveraging in-house CDP & personalization stack
• Manage Oracle DMP and champions its use across all paid and owned channels.
• Works closely with the Business Intelligence (BI team) to leverage first party & CRM data to build behavioral segments for use across all campaigns and in-house Martech stack.
• Works on alternate channel of leads sourcing through campaigns, upsells and cross sells for all bank products through the digital channels and implements the end to end process from lead generation to funneling the leads into the cross-sell system.
• Maintains key relationships with digital agency and vendors in order to design and implement strategic digital projects and tactical initiatives.
• Uses Google Data Studio or similar data visualization tools to presents data to key stakeholders

Skills and Experience:

• Deep knowledge & proven experience in Web/App analytics & personalization tools eg GA/GTM, Firebase, adjust etc.
• Experience managing DMP, CDP and Marketing Automation tools
• Project management skills to manage products and enhancements with IT & vendors
• Knowledge of HTML, Web Design preferred.
• Working knowledge of data modelling tools like Tableau & Python preferred.

Education:

MBA Marketing or equivalent degree/diploma in Digital Marketing 6+ years of Digital Marketing experience