Manager - Digital Marketing - Data & Analytics

RAKBANK is looking to hire a Digital Marketing Manager - Data & Analytics to join our growing marketing team to act as a custodian of all data & analytics covering RAKBANK's website, applications and social media

Main responsibilities:

• Monitoring & analysing campaigns and developing periodic reports for businesses
• Using Google analytics and other web analytical tools (Adjust, Vizury) to identify high-value customer segments and targeting strategies
• Running and optimizing acquisition & performance marketing campaigns (PPC/SEM) in conjunction with the media agency
• Providing marketing and business units with models to aid targeting and understanding of customer behavior across businesses and brands
• Working closely with media/digital agencies on implementing and optimizing performance marketing to drive efficiency and improve ROI
• Implementing best practices for Search Engine Optimization (SEO and Search Engine Marketing (SEM) carried out primarily through Google to ensure that a constant flow of relevant organic/paid traffic is maintained and tracked using web trends to ensure organic growth
• Implementing DMP (Data Management Platform) to centralize customer & first party data, developing segmentation and driving campaigns
• Preparing reports to the management by using data visualization in order to present findings in a language that can be readily understood by non-analysts

An ideal candidate would have 6+ years of digital marketing experience and the below skills and knowledge: 

• Deep knowledge & proven experience of web analytics & attribution tools (Google Analytics, Google Tag Manager, Adjust)
• SEO, PPC, DMP, Marketing Automation tools
• Knowledge of HTML, web design and content management systems