Manager, Creative & Communications Marketing

Roles and Responsibilities

• Based on business requirements, design creative in-house (copy and layout) for all campaigns across mediums (Print, Radio, Outdoor, Online, Social). Wherever required liaise with Creative agency for design, copy, layout and artwork.
• Maintain key relationship with agency / vendors to implement all strategic and tactical initiatives and campaigns across in-house and external channels of communication.
• Act as brand custodian and ensure all external and internal communication is as per Brand Identity Guidelines (BIG).
• Support Product and Sales team in creation of sales literatures, presentation, emailers etc.
• Design User Interface and layouts for Digital assets of the bank (Website, Mobile Apps, Tablets and Digital Signages).
• Copy writing and creation of static banners for RAKBANK websites (Display and within Online Banking) and Social Media Covers (Facebook, Twitter, YouTube, Linkedin, Instagram).
• Adaptation of campaign creatives to BTL Mediums (Posters, ATM Screens, Wall Papers, Brochures) when required.
• Creation of Emailers (copy and design) for all informational and promotional campaigns.
• Content / Copy creation for all offline and digital mediums
• Support HR, Training and Service Excellence teams in creation of employee educational content whenever required.
• Responsible for design of RAKBANK / Product branding at bank sponsored events, Career fairs, roadshows and exhibitions.
• Identify communication opportunities to maximize RAKBANK’s brand visibility.
• Participate in the planning, development and implementation of marketing annual calendar.
• Manage the communication creative deadlines and budgets of all ATL and BTL promotions and campaigns.
• Assist the Manager – Media & Channel Marketing in the ATL media planning and buying while ensuring that the most effective media vehicles are being used to meet the product / promotional objectives within the allocated budget.
• Ensure that all quotations/invoices and campaigns follow the approval procedure.
• Periodically benchmark the brand and its offerings versus competitors/market need in order to identify the Bank’s strength, weaknesses, opportunities and threats.
• Supervise the TVCs, Product and Corporate Video production.
• Support PR in writing content for advertorials / press releases.

Skills and Competencies

• Creative and effective planner.
• Mature team player, analytical thinker and a sound decision maker.
• Focused and pressure tolerant.
• Possess multi-disciplinary and co-ordination skills to interact with different suppliers and personalities.
• Flexible and adaptable to changes and professional requirements.
• A high level of product knowledge/ skills and the ability to develop and manage product initiatives/ strategies that contributes to the business goals.
• Ability to understand the strategic direction of the business as a whole and of individual products, in order to develop strategic and tactical communication in synch with the same.
• Ability to take an integrated view across products, lateral thinking and creativity.
• Ability to understand, adapt and keep pace with market developments and technology.
• Excellent spoken communication and copy-writing skills.
• Proficient in Microsoft Office and preferably in website content management system.
• Proficient in Graphic Design applications like Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Adobe InDesign, Adobe Premier Pro, HTML5 and Video editing and animation.
• Minimum 10 years’ experience in an Ad Agency / Client handling Creative Design and Communication.