Associate Vice President - MarTech & Digital Analytics

As the Associate Vice President of MarTech & Digital Analytics, you will be at the forefront of our digital transformation journey—driving innovation, enhancing customer experiences, and delivering measurable business impact through the strategic use of marketing technology and data analytics.

 What You’ll Do:

• Architect and execute a forward-thinking digital strategy aligned with the bank’s growth objectives, leveraging MarTech and analytics to fuel digital acceleration.
• Spearhead the evaluation, deployment, and optimization of Marketing Technology platforms to ensure seamless integration with marketing initiatives.
• Lead the end-to-end digital analytics function—collecting, analyzing, and translating data into actionable insights that shape marketing campaigns and elevate user experiences.
• Oversee the bank’s website operations, including CMS governance, workflow management, and timely content updates to ensure a frictionless digital journey.
• Utilize tools like Google Analytics to extract insights and optimize campaign and website performance through data-driven strategies.
• Design and maintain interactive dashboards and visualizations using Power BI and Looker Studio to monitor KPIs and guide strategic decisions.
• Manage the bank’s mobile app marketing through AppsFlyer—onboarding partners, generating insights, and enhancing app performance.
• Collaborate with SEO agencies and internal teams to strengthen the bank’s digital footprint across web and local search platforms.
• Ensure accurate campaign tracking and data integrity by managing tag deployment and UTM implementation via Google Tag Manager.

What We're Looking For:

• Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field.
• At least 8 years of progressive experience in digital marketing, with a strong focus on analytics, website management, and app marketing.
• Proven expertise in SEO strategy, pixel implementation, and A/B testing methodologies.
• Hands-on experience with Google Analytics 4, Power BI, Google Data Studio, and CMS platforms.
• Deep knowledge of mobile app measurement tools, especially AppsFlyer.
• Familiarity with tools like Optimizely for experimentation and optimization.
• Strong technical acumen in campaign tracking and tag management.
• Exceptional collaboration and communication skills to work cross-functionally and with external partners.

What’s In It For You:

• Competitive, performance-linked compensation
• Medical coverage for you and your family
• Comprehensive life insurance
• Inclusive and diverse workplace culture
• Career development and fast-track growth opportunities
• Mentorship from industry experts