Assistant Manager - Marketing Communications

RAKBANK is looking to hire an experienced professional to join our Marketing Communications team as an Assistant Manager to assist to conceptualize and implement product marketing, promotional initiatives and 360 degrees communication for all RAKBANK products and services in order to meet the product/promotional objectives within the allocated budget

Responsibilities:

• Assisting the Manager - Marketing Communications to translate internal business requirements into supplier/agency briefs to ensure that the final execution of the same is in line with the business objectives and corporate identity
• Implementing annual calendar of product marketing and promotional activities across products
• Liaising with the advertising agency/ in-house creative team to brief, design, develop and implement Below The Line (BTL) collaterals for all RAKBANK Personal, Business, Wholesale, Corporate and Islamic Banking products
• Ensuring appropriate translation of campaigns, offers and customer communication across products and channels (offline, digital and social) in Arabic
• Updating the content (English and Arabic) on the Bank’s website
• Liaising with business and sales team and agency to develop standard sales literature and presentations for sales team to improve sales effectiveness and to obtain and channel feedback from sales, branches, phone banking and frontline staff on the various marketing initiatives to continually fine-tune and improve product offerings
• Managing communication deadlines of all promotions and Above The Line (ATL) & Below The Line (BTL) campaigns, as well as monitoring all competitive activities in ATL / BTL media of other bank campaigns
• Assisting in organizing all road shows, events and/or exhibitions by following-up with the event organizers/shopping malls managements, and collecting the number of leads and conversions for each of these activities
• Checking all suppliers’ invoices to ensure that all supporting documents are provided and that the billed amounts are within the overall approved budgets
• Ensuring compliance with Central Bank regulations, advertising rules/restrictions and any other internal compliance requirements, such as credit & operations pertinent to the products.
• Creating the e-draw files in co-ordination with business units to conduct the promotional draws by the bank from time to time
• Liaising with business areas and clients to obtain or exchange business relevant information to identify business dynamics and market trends
• Reviewing and monitoring the marketing and sales plans for the department and ensures maximum contribution to the achievement of agreed department targets/objective whilst evaluating market environment and provides feedback and proposals to Marketing/Sales for process improvement

• Minimum 5-6 years of experience in the similar field
• Excellent spoken and written communication in English and Arabic
• Proficient in Microsoft Office and website content management system
• Knowledge of banking products is an added advantage