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Dubai, UAE
Posted 2022/04/06 09:31:25
Ref: JB4502654
Job Description
- To manage & implement the Communication Requirement for the CPF Project across all channels (Digital and Offline) for all RAKBANK products and services
- SPOC within Marketing Communications team to manage CPF on all channels (Digital and Offline)
- Liaise with SEU team, Business and internal Digital Marketing team on the roll-out of CPF requirements to develop the communication brief for the internal stakeholders & external agencies
- Work with the agencies for translation of Arabic content and provide English / Arabic content across campaigns, offers and customer communication across products and channels (offline, digital and social) based on CPF requirements
- Work with SEU and Business on creation, updation and roll-out of BTL collaterals based on the CPF requirements
- Assist the Head of Marketing Communications to translate internal business requirements into supplier/agency briefs to ensure that the final execution of the same is in line with the business objectives and corporate identity
- Liaise with the business and sales team and agency to develop standard sales literature and presentations for the sales team to improve sales effectiveness and to obtain and channel feedback from sales, branches, phone banking and frontline staff on the various marketing initiatives to continually fine-tune and improve product offerings from a CPF perspective
- Manage communication deadlines of all promotions and Above The Line (ATL) & BTL campaigns and monitor all competitive activities in ATL / BTL media of other bank campaigns
Skills
- MBA Marketing / Specialized degree in Digital Marketing
- Minimum 6 years’ experience with an Ad Agency / Client
- Excellent spoken and written communication in English & Arabic
- Proficient in Microsoft Office and preferably in website content management system
- Knowledge of Conventional and Islamic Banking products
Job Details
Job Division
Dubai, UAE
Job Role
Marketing
Job Department
Marketing