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Job Description
RAKBANK is looking to hire an Assistant Manager/Manager - Digital Platforms to join our marketing team and manage implementation of all digital marketing initiatives and delivery of projects on a new digital platform, ensuring brand visibility and implementing best practices in customer experience
Main responsibilities:
- Being a SPOC on all aspects of marketing of a digital platform
- Liaising directly with business, product and support functions to ensure that the portal is managed and updated with most current product and customer related information
- Designing landing pages, managing and optimizing omni-channel campaigns - email/SMS to enable a seamless customer experience
- Implementing global best practices for Search Engine Optimization (SEO) and Search Engine Marketing (SEM) constant flow of relevant organic/paid traffic is maintained and tracked
- Working closely with the business on driving acquisition campaigns designed for lead generation & conversion
- Working closely with media/digital agencies on implementing and optimizing performance marketing to drive efficiency and improve ROI
Skills
An ideal candidate would have 3+ years of experience in digital marketing and the below skills & knowledge:
- Proven experience and knowledge of HTML, web design & content management systems
- Strong knowledge of SEO/SEM/Web Analytics
- Experience managing EDMs & running campaigns via marketing automation tools
Job Details
Job Division
Dubai, UAE
Job Role
Marketing
Job Department
Marketing