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Job Description
• Develop and oversee the marketing plan for all channels
• Implement channel campaigns in order to expand market share and pursue aggressive growth targets
• Oversee day to day channel operations both internal and external
• Understand changing and differing priorities on different channels and analyse how these can impact the business and work towards resolving the same
• Drive on-going communications between referees, converters/fulfillers including but not limited to campaigns, channel incentive programs, lead generation activities, etc.
• Develop and drive lead generation strategy ensuring quality and qualified prospects for Sales with on-going nurturing programs
• Design and implement measurements to quantify ROI from external channel tie-ups and to develop campaigns with these channel partners accordingly
• Management of Incentive programs
• Work closely with all aspects of the business to gather product and channel insights
• Utilise data to provide recommendations to drive category distribution and market share
• Explore various opportunities in market to promote products through means of various tie ups with external parties
• Signing up of MOU/agreement with various external channel partners
• Promote continuing communications between referees, converters/fulfillers including but not limited to campaigns, channel programs, lead generation activities, etc.
Skills
Education level required:
• Graduate University degree for expats/Higher Diploma or equivalent qualification for Nationals.
Professional/Technical qualifications/Diplomas :
• Banking Diploma
Experience:
• Minimum 7-9 years’ experience in a sales/service role in the financial sector.
• Extensive training in Customer Care/ Marketing/ Sales
Specialist Skills required for the Job:
• Very good knowledge of Banking procedures and policies
• Excellent communication skills in English
• Good leadership, communication, negotiation and interpersonal skills
• Good computer skills
• Selling & Customer care skills
• In depth understanding and knowledge of the Banking Industry with the perspective of Service Levels , Customer Needs and local Legal & Commercial Regulatory Environment.
• Strong relationship management skills to interact with key stakeholders.
• Initiative and drive to achieve set service standards.